Panettone is an iconic Italian holiday treat beloved by many.
Symbolically, the panettone on the Christmas table occupies the same position as a peacock in the animal kingdom.
The logo of Panettone by Paloglou, celebrates the Italian origin of the product through the selected typography and highlights its majestic character by the use of gold color.
The packaging functions as a refined ritual of attraction that encloses its freshness and reflects through the vivid colors the richness of the delicious ingredients. The boxes, in two different color palettes, distinguish the two different flavors and reflect the high quality of aesthetics and deliciousness.
The graphic elements of the identity were further developed to be applied to the various applications.