Flat 20 is a hair salon based in Athens.
Following the “primitive-chic” concept developed for its new interior, the logo was based on the hieroglyphic key visual elements found in the salon, referring to an early writing system. These alphabetical elements were the inspiration for the main graphic component of the logo, the initial letter F. Its curves refer to the ripples of the hair, while the circle to the right of the symbol is part of a hidden pair of scissors.
The choice of the color palette, rich blue and warm gray, match and are fully harmonized with the characteristic interior decoration of the space.
By deconstructing the symbol of the logo and repurposing its elements, a new system was created for the signage of the visitor’s WC.
Interior Design: Studiolav
Studio Photography: Spiros Anasatassatos
Outdoors Photography: Manos Chatzikontadis