As the brand took on a more vibrant and cozy character a new identity was essential. The refreshed logo combines the warmth and comfort of feeling at home in another city with the brand values and temperament. The use of two different fonts on the logo blends these contrasting qualities, being fun but serious.

Cultural features and the city’s vibes were turned into symbolic geometric shapes. Contrasting colors and mellow shapes for Athens. Fresh and elegant layout for Bucharest. Daring & eye-catching architectural elements for Barcelona. Passionate & warm hues for Madrid.

While each city has a unique visual language, those different elements also fit harmoniously into the brand’s key illustration where the warm gray background refers to professionalism, while the bright colors depict the fun, comfortable and carefree holiday mood.

The visually engaging identity has been also applied to amenities and interior, building up a stronger brand image that delivers a cozy and playful hospitality experience.