The designer’s initials inspired the typography-based logo. At the bottom right, a small triangle references the shape of a heel and gives the abstract form its three-dimensional look. From conception to completion, the logo channels the high-end elegance of this feminine brand.

Each geometric shape of the symbol is key to the brand’s identity and the foundation for all its patterns. The versatility of those shapes allow an organic pattern to develop.

Two sets of black and white pattern blocks were designed. Depending on how the blocks are placed, the visual conveys something different. Even though a new pattern is created every time, they all share a similar overall style.

The patterns are used in various applications and they seamlessly embolden the brand.