With Οhlive me the buyer can adopt the tree which produces the olive oil that reaches his table. By including the consumer in the production process, Ohlive me introduces a new concept in the market of premium quality, extra virgin olive oil.

This unique idea called for an identity that would accentuate the man-nature connection and would highlight their interaction. The logo design is inspired by the traditional method of olive tree harvesting using a wooden stick.

The label of the bottle was divided in two segments: the upper part portrays the logo and all the required information, whereas the lower part works as a timeline telling the story of the olive oil from harvest to consumption.

The timeline information enhances association and makes the product more precious. The label is further personalised by a blank space, where the name of the olive tree adopter will be hand-written.