The black and white logo is an abstract depiction of the designer’s initials. The absence of color establishes the brand as a style icon and enhances its sophisticated look.

Intricate knots and well-arranged lines are characteristic of Annita Sima’s jewelry collection. Macramé, a traditional textile-making technique, influences the delicate jewelry as well as the graphic patterns used in multiple branding applications. Pattern continuation makes the brand identity more coherent and unified.

The brand’s Instagram campaign consists of a series of images and phrases inspired by the natural elements and their connotations. Freedom, purity, love, life, eternity and perfection are just a few of the concepts meshing with the logo’s dot and other well-known symbols. Knots, dots and lines strengthen the organic bond between humans, nature and Annita’s jewelry.