STUDIOLAV is a London-based design studio that specializes in art direction, product and interior design.
For their visual identity, the studio's ethos of evocative narrative, attention to detail, and a harmonious balance between simplicity and richness served as the focal point.
The acronym "LAV" corresponds to the initials of the two co-founders, Loukas Angelou and Vasso Asfi. Strategic removal and simplification of the font were employed to distinguish and reinforce this part of the logo from the rest, resulting in a subtle 3D effect.
An additional element of the studio's identity emerged from the edges of the last three letters of the logo. Three sleek lines, each symbolizing one of the studio's three core service categories, add a versatile and functional element to the visual identity. They can be used as dividers between information or standalone decorative elements, further enhancing the sophistication and elegance of the studio's brand.