Insurance Design is an independent insurance intermediary specializing in life, health and savings services.
Its anthropocentric philosophy led to a design concept where man is the core symbol. Insurance Design delivers premium quality services that offer their clientele peace of mind.
This objective is reflected in the key logo elements: the abstract figure of an individual embracing the icon of a house, a symbol of protection.
To facilitate a softer sales’ approach, a custom game was created: a puzzle, used by the insurance agent during the first meeting with the client in order to interactively demonstrate the company’s mission and strategy.
A solo game was also designed, a thoughtful giveaway to clients that are hospitalized. The idea is based on the assumption that a patient spends quite some time in a state of inactivity, which the gift could help alter, making his hospital stay more pleasant.