RELUX

Brand Identity, Print, Environmental Graphics

Relaxation is a modern-day luxury. That was the driving force that led towards the creation of the identity of Relux, a boutique hotel in Ios island.

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The logo itself, building its differentiating character on a long U, is aiming to transport us to a long day of lying idly on a hammock, while the waves create the most peaceful whooshing sounds.

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Opting for quieter shades of grey and clean lines, the identity also combines the characteristic blue of the sea the visitors will get to enjoy while staying at the hotel.

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Fragments of the peacefulness of the sea were also utilized for the most functional material: the communicators with the hotel’s service personnel.

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The color blue, even in larger surfaces, becomes the sponsor of tranquility, in line with the refined relaxation offered to the hotel’s visitors.

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These design elements are also embodied in the internal artworks and installations in order to bring out the hotel’s character. Take a tour in the venue’s peaceful luxury here.

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While this tour whets the appetite, the journey continues with The Sun, the hotel’s all day-restaurant. Drawing inspiration from the hotel’s identity itself, the restaurant’s logo keeps the long u for its relaxing essence, but in a 180o turn to reflect the sun descending and ascending from the horizon, highlighting the all-day service.

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Following the position of the sun, the menus reflect the time of day and night when each selection is served (snacks, lunch, wine, drinks, a la carte), while maintaining the general design approach.

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Sousplat

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Receipt folder

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