GAP

Brand Identity, Print, Packaging, Environmental Graphics

GAP is a pharmaceutical company and the only soft gel pill manufacturer in Greece.

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The logo is bold and its curves reassure ease and comfort. It also serves as a reference point for the rest of the identity. Original, user-friendly pictograms for all GAP products were created to assist the consumers with identifying the various shapes and sizes of each pill the company has to offer. As a result, the three-dimensional logo stands out and works in balance with the easy-to-use labeling system. GAP declares its exclusivity in every aspect.

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The exhibition stand design was based on the new GAP logo. A clean cut, minimal approach places emphasis on the product and leaves enough room for the graphics to communicate the message effectively. The oversized capsule, the most prominent component, hosted the VIP meetings and was also the centerpiece of the stand. Ambient lighting was used to create a welcoming feeling while the open plan matched the extrovert character of the company.

Interior Designer: Aria Korizi

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