The basis for the concept behind the logo was the brand name itself. “Modi” was an ancient Greek unit for volume equal to 8.8 liters. Combining the number 8 with the infinity symbol ∞ and the shape of the olive tree branch produced this minimal and subtle logo that fully represents the nature of olive oil itself: exceptional purity, premium essence, absolute Greece.

The bottle design embodies the history and the undeniable prominence of olive oil in the Mediterranean diet. Shaped like an elegant bottle of expensive perfume it honors the uniqueness and rarity of each drop that it contains.

Following, once again, a minimal approach, the gift box compliments the bottle and enhances its elegance. The bottle is placed inside the box, which is made of fully recyclable paper, along with an oil pourer and an informational brochure.

Detail from the brochure