Studiolav launched their Ombro Collection at Designjunction during the London Design Festival 2013. This press kit/marketing brochure was designed to support the collection's communication strategy.
Ombro is a collection of tables that uses a visual game created by two perpendiculars, perforated metal surfaces forming an illusion of movement. The bottom grill can be also used as storage offering full or partial cover of the objects stored underneath.
The simple and stylish folded press kit consists of a paper belly band, a two-sided postcard and an A4 sheet with all the information printed on one side. The green belly band holds everything in place. The postcard rests in the glueless exterior pocket created by diagonally folding the exterior panel of the broad side fold of the A4 sheet.
Along with the press kit, a small die-cut piece of plexiglass was handed out. The recipients would play with the light and shadows imitating the optical illusions created by the two metal surfaces of the Ombro tables.
Photography: Predrag Pajdic
Photography: Math Studio