After five decades of operation, there was a need for rebranding. The company's fundamental principles of balance, beauty, elegance, and innovation acted as the driving force behind the creation of a unique custom typographic logo, which impeccably mirrors the brand's identity.

A distinctive monogram symbol is derived from the logo itself and serves as a visual ambassador for the brand. This monogram reinforces the brand's identity across various applications and marketing materials.

In the pursuit of conveying a sense of premium quality and meticulous attention to detail, the company opted for the use of high-quality paper and employed diverse printing techniques across their applications. These choices have elevated the brand's perception, making it more appealing to customers who value attention to materials and craftsmanship.